The concept of SEO (Search Engine Optimization) is massive. Getting higher ranking on Google and other search engines are all about executing good SEO techniques. Since the algorithms of search engines keep on updating new rules, make sure you keep yourself updated with latest SEO trends and approaches, especially if you have an eCommerce site.
Establishing a unique presence across the web world can be possible if you have a good grip on SEO practices. You can simplify your web marketing goals by opting for an intuitive and feature-rich eCommerce development CMS platform, such as Magento.
Magento is an ideal platform for creating eCommerce sites. Its built-in SEO capabilities, power-packed extensions, and SEO-friendly templates make it super easy for you to optimize your web store for better ranking on SERPs. But it doesn’t mean you won’t make any efforts to get better online visibility.
Of course, the out-of-the-box features help SEO experts, but with the use of calibrating SEO tips, you can take your e-store’s success to the next level. Below are some of the best tips that will help you achieve your SEO targets in a breeze.
1. Create Unique & Dynamic Meta Descriptions
Meta descriptions can help you boost the click-through rates of your web store. They are the piece of content, placed below the page’s title in Google search (organic search). They contain a brief information that lets people know what’s your web page is all about.
So, make sure you write engaging, unique and dynamic meta descriptions for your eCommerce site. But, it would become difficult for you to write unique meta descriptions if your web store offers thousands of products under the hood.
This is where “Concatenation Schemas” comes into play.
It is a smart SEO technique where you generate unique content to automate the creation of meta description for each of your product pages. With the help of a small line of code, you can automatically write fresh and relevant descriptions for your web store.
You can use the product’s category, name, and even sub-category while writing a unique meta description for your web page.
2. Create user and search -engine friendly URLs
Both the web visitors and search engines overlook complicated web page URLs (that includes numbers). This means your URLs play a vital role in determining the ranking of your online store on search engine results pages.
So, instead of writing complex or long URLs, focus on creating more user -friendly and SEO-friendly URLs for your web pages. Also, make sure you add relevant keyword(s) to let search engines easily crawl your web pages. Below are some more tips that will help you create captiviating URLs for your eCommerce site:
● Keep it short, simple and straightforward
● Never use numbers and special characters
● Always add canonical URLs to all your product pages.
● Add a relevant keyword into your URL.
3. Use Canonical URLs
Since an eCommerce site contains thousands and hundreds of products, you may see millions of unique URLs based on click paths. This could make it difficult for search engines to index and crawl your product pages because of availability of duplicate content.
But buy adding the canonical URLs you can help search engine bots to crawl and index every version of the URL with ease. Just ensure that you remove index bloat using canonical tags and parameter exclusion tool.
4. Revamp your Product Descriptions
Doing a good SEO can help your web business get higher ranking on search engine result pages. And if you want your targeted web visitors to convert into customers, then create unique, engaging, and relevant product descriptions.
Not only Google loves the fresh content but also encourages web visitors to make a buying decision instantly. So make sure your product description should be:
Unique: Write unique descriptions for each of your products and services if you want to boost your SEO ranking.
Inviting: It should stimulate people to buy a product or service.
Relevant: Your descriptions should be relevant to your products. Write best features and quality of your products to let people explore more about it.
Keyword-friendly: Add relevant keyword to let search engines easily read and index your descriptions for higher rank.
5. Don’t forget to create dynamic sitemaps
Doing SEO for eCommerce sites is very challenging. As you don’t have any control on the stock of your products, customer reviews, and other aspects, it becomes quite difficult to perform a determined SEO practice.
Well, you can create dynamic sitemaps to let search engines find your updated content and web pages with ease. Instead of manual file building, you can auto-generate your XML sitemap to make the work of search engine crawlers easy. This allows search engines to offer relevant search results to potential web customers.
So, these are some incredible ways that can improve the SEO of your eCommerce site. You can grasp these tips while optimizing your Magento web store for higher ranking on SERPs.
About the author:
Linda Wester is a web developer by profession with years of experience. She is also a prolific blogger and something of a geek who shares her knowledge with others through her articles. If you need to hire Magento developer or to check out her latest publications, just tail her on twitter.